IDEA NAPKIN #2

WHO AM I

For the last couple years, I have been working in sales and it has been an incredible experience. I have learned many techniques and skills that have helped me become an experienced salesman. I am by no means great, but I have managed to stay consistent in my sales goals. I have learned that sales is a numbers game, and although it is not easy it can be learned by anyone. With that said it does take time to learn and hone those techniques. On top of those skills it takes passion and a belief that the product or service you are selling is the best and will produce results. Health is a huge priority for me, it is something I believe can make people successful in life, whether in business, friendships, mental health, education etc. Health can change people’s lives for the better and I would like to be a part of that change. This business would allow me to sell a service that I know for a fact will improve people’s lives. 

WHAT WE OFFER

Many local gyms struggle to market their services effectively. There is many ways to market out there but some ways are more effective. The other issue is once you’ve marketed you’ve still got to close the deal, and that’s the hardest part. It is easy to find a marketing solution to generate leads for your business but then you still need the expertise, time, techniques to close the sale and to follow up with potential customers. All that man hour is not calculated into what these gyms spend on just their marketing. My business will take care of social media marketing, generating leads, and then following up and converting those leads into customers. Most gyms already pay for some kind of social media marketing, all we would do is take care of the labor that comes with maintaining that social media presence and the sales process that comes after. We would charge about the same rate as they are paying now plus some additional fee for the maintenance. The small gym owners or managers will not have to hire more staff, train their staff, meet potential customers, or even answer the phone. All they would have to focus on is what they are already too focused on, and that is providing exceptional quality to their customers.

WHO ARE OUR CUSTOMERS

My customers are small local gyms that are looking to grow their business. These can be anywhere from CrossFit gyms, to boxing and jiujitsu, to powerlifting, etc. Many of these gyms have an owner, sometimes a co-owner and maybe a manager that takes care of almost everything. They have a location and rely heavily on good google reviews and word of mouth. Most of their new clients are member referrals or have heard of the gym through social media posts. These gyms have locations that can fit anywhere from 50-200 members. They also provide a lot of group fitness classes and one on one, so they are not just a normal gym open 24/7.

WHY DO CUSTOMERS CARE

In a town like Gainesville, where there is an abundance of students, these businesses have to continue to attract customers or else they could go out of business. I spoke with one of these gym owners that said at the beginning of summer their gym lost approximately 20 customers due to school break and graduation. If you do the math at $100 a month that’s $2,000 in revenue lost, but most of these gyms charge more. On top of that many gyms pay for advertising, but they do all the hard work of closing sales. My company will give them that time back and in turn save them lots of money.

WHY US

I have the experience in sales and have learned techniques that will help grow these businesses. Not only will they grow but we will teach gyms how to optimize their sales and advertising efforts. Also, my company is local, these gym owners will be able to see us doing work and bringing in potential customers so unlike online advertising companies they will see results quicker. Another reason my company will be different is that I have been to most of these gyms as a customer, I know what they look like, what they provide, what kinds of people they attract, and what makes them attractive. 

SUMMARY & FEEDBACK

I feel like for the most part most elements fit together. One issue that was brought up was how to keep these gym owners and managers involved socially while taking over their social media advertising. Most of these people have had to do everything in their business, it might be a big change and although it would free up time it might be something they might miss doing. My goal is not to disconnect them from their social media work but to help optimize their efforts. That is one issue I am working on right now. Other than that, the sales efforts are pretty self-explanatory and something I don’t think will be an issue with any gym.

Although I did not include it because I don’t think it is the right assignment to do so I got a lot of great feedback about pricing and how to arrange that with my customers. I included a little bit of that in a previous paragraph, but the bulk will most likely be written on another assignment. I really liked the quote “health equals wealth, it helped me to adjust the beginning paragraph of this assignment by stating how this service can help people become more successful in life. And lastly, I received some feedback that stated how my service could help optimize gyms marketing efforts. That is the perfect word to describe my goals.