EXIT STRATEGY

My exit strategy is eventually transitioning the company to be a consulting company for sales and marketing. I would love to expand and start working with all kinds of businesses and providing expertise in acquiring new customers and everything involved with that process. I could see myself working as a consultant and continuing to help the company grow until I am old and eventually retire.

This exit strategy is good for me because I enjoy the freedom that comes with consulting. I also enjoy the ability to have different customers and challenges where every day is different than the previous. This strategy will also help me to pursue other ventures. I will have the time and freedom to pursue other business ideas and continue to work as a manager or just overseeing operations. 

This strategy has influenced my decisions by targeting a market that is new and not as informed in sales and marketing as other older companies. These small gyms really have just started to emerge since the early 2000’s so they are not even 15 years old. By targeting this market this will allow me to learn what it takes for these companies to succeed and how to continue to help other companies and eventually help bigger companies. Also, this exit strategy plays well to my personality, I am always looking for new and better things. By transitioning into a consulting firm, it will give us the opportunity to work with many different companies and not just settle in one market. I am also aware that some companies might just want to work with us for a short amount of time until they feel comfortable with their sales process. We have to be ready to pivot and continue with new customers and new business, so this strategy helps take care of that.