WHAT'S NEXT?!

EXISTING MARKET

As of now I have been focusing on providing sales and advertising services to small local gyms. When I say small, I mean under 200 members and most likely an LLC. I think the next service I would like to provide these gyms is selling bigger contracts from corporations. For example, working out and sweating together is a great team bonding and character-building activity. There are many companies out there that are looking for ways to bring their work team together and bond more. I would like to provide these companies an exclusive contract with a gym to be able to have a group session only for them.

Interviews:

Herman - Gym owner in town 30 minutes away.

Natalie – manager at a local gym.

Nate – head coach at a gym out west where I used to train.

One of the biggest concerns these people brought up was the pay structure and how I would go about it. I briefly explained the commissions side but there were some little things that I still have not accounted for. Herman in specific said that his gym sometimes is tight on money so having a business plan presented for them with the exact details of the costs would help them and make the decision process easier. Also, they said that because these gyms are usually a close community and locally, they all know each other one thing that I need to start doing is introducing myself to all these gym owners, so they know who I am and also showing them how I can help their company. One idea Natalie brought up was for gyms that might not have a lot of money to spend on advertising but are interested in our service, do we have a plan for that, and can we provide a payment plan where they pay a smaller commission for a longer period of time or as long as customer stays with the company.

I am starting to realize that there needs to be a lot more detail in my idea. I think the concept is there but there are a lot of little things that have been brought up that I did not have an answer to. Although I don’t like talking about the money side that much it is important to know exactly how it will all be sorted out once talks get to that point.

NEW MARKET

The market I would like to try to exploit is bigger companies. Similar to the existing markets path I’d like to focus on these companies and maybe provide a way for trainers to go to them if they can’t come to us. This is a way I could incorporate smaller personal training gyms, where they have the time and desire to go rogue and train people outside of their gyms.

I think the value again comes from helping these big companies establish more team building activities. I think with how society and social media can blow things up very quickly now days it is important to stay united and what better way to do that than to sweat together and go through some punishment (of the good kind) together.

Interviews:

Robert – Sales rep at Cox Cable

Troy – bank employee

Both people I interviewed agreed it would be something they would like. They like their jobs and are given benefits but nothing as far as gym memberships, so this would be a great opportunity for them to hang out with their coworkers and blow off some steam. However, they did mention it might be hard to make it an ongoing thing if I had trainers going to their business. That is one area I need to change/adapt if we wanted to make it something on going.

I really think this new market could have a lot of potential. I don’t think it is as big as the existing market just because I would be dealing with bigger companies so closing a deal would take longer. However, a deal with one of these companies would most likely bring in more revenue so it might be worth the wait and the extra time. Both people I interviewed also mentioned how their companies frequently have get togethers sponsored by the company but nothing of the physical fitness sort. It could be an idea that is easily accepted by senior management.